Held on October 27, 2023, by B Media Focus (Thailand) Co., Ltd., publisher of Food Focus Thailand Magazine, this special seminar aimed to enhance knowledge across various aspects of the meat and poultry industry.
The event featured a special lecture by Dr. Hathaitanakun Kantrong, Head of Production and Processing / Senior Researcher at the Institute of Food Research and Product Development, Kasetsart University.
Dr. Kantrong delivered an insightful presentation on “Case Study: High Moisture Meat Analog (HMMA) Production Using Extrusion Technology”, held at Jupiter Room, Challenger Hall, IMPACT Muang Thong Thani.
🌍 Global Meat & Poultry Market Trends
Global consumption of meat and poultry has been on a steady rise, contributing to significant market expansion. Pork continues to lead in popularity, while chicken is rapidly gaining market share — projected to account for nearly 50% of the global market by 2031. The Asia-Pacific region stands out as a key growth driver, with strong and sustained demand.
As modern lifestyles evolve, ready-to-eat meat and poultry products have become increasingly popular. Meeting this demand requires not only innovative product development and research, but also the integration of advanced processing technologies to enhance quality, functionality, and consumer appeal.
